Brasa in color.
When we sat down to make the brand guide for Brasa we knew we had to make the colors and fonts bold, fashionable, yet posh. With Brasa being located in the heart of Accra, Ghana a tourism hub in the vibrant West Africa, it was important to show off some of that vibrance. Initial colors resembled that of a open fire which was a feature of the new establishment; Orange, burnt orange, and a deep red as well as a deep blue and grey. After careful thought with the price point and demographic we steered toward the deep red and eliminated the orange hues we also added a sand color to the palette.